babyGap... Home?!

Being a "Gap Girl" myself, I was pretty psyched to hear that the Gap has spun off yet another division... babyGap home. That's right - babyGap HOME. Where you'll find bedding and gear, as well as toys and books. But, on the other hand - I wonder how smart a brand extension this is?  They're certainly going up against a ton of competition, do you think that their brand can support this new venture?